Santorini Wine Museum

This guide to the Santorini Wine Museum takes you three hundred meters into a tunnel carved eight meters down into the island's volcanic rock, built slowly over twenty-one years by Grigorios Koutsogiannopoulos, who started the family winery in eighteen seventy. You'll hear why the family never took a loan or investor to build it, on an island where wine has always meant fast cash, with barrels lowered down the caldera cliffs to waiting boats. Four generations kept the business the same way, plowing every profit straight back into the vines and eventually into the rock beneath your feet. Look closely at the life-sized figures working an old wine press as you walk the corridor.