Convoy District sign

This guide to the Convoy District sign in San Diego opens with a question: why does the thirty-foot beacon point straight up, not out over the street? City councilman Kent Lee's answer at its 2024 ribbon cutting is only the start. The guide traces how Convoy Street became a Pan-Asian business corridor decades before it had a name, as immigrant grocers, tailors and restaurant owners built the neighborhood through the 1980s and 90s. Volunteers, including Wesley Quach, went door to door in 2022 raising money for an earlier marker.