Southern Food and Beverage Museum & Museum of the American Cocktail

About this audio guide

This guide to the Southern Food and Beverage Museum and Museum of the American Cocktail in New Orleans follows Ted Haigh, a Hollywood graphic designer who spent decades quietly collecting vintage spirits and lost cocktail recipes until his apartment held more than a thousand bottles. Known online as Doctor Cocktail, he co-founded the museum in 2004 and picked a fight with New Orleans over its own founding legend, the story that a Creole apothecary named Antoine Peychaud invented the Sazerac in his French Quarter pharmacy. The shakers, bitters bottles, and Prohibition-era ephemera on display settled into this former Dryades Street produce market when the collection merged with the food museum in 2014.