Museum
WOW Spazio Fumetto
Viale Campania, 12, 20133 Milano MI
Comic-art museum in a former panettone factory, built from one collector's vast personal archive.
This guide to WOW Spazio Fumetto in Milan begins with journalist Franco Fossati, who spent his career writing for Focus and editing scripts for Topolino while quietly amassing one of Italy's strangest private collections: hundreds of thousands of comics and tiny original sketches sent to him by artists worldwide. It follows his sudden death in 1996, and how his brother Furio and friends turned that collection into a foundation, opening its doors in 2011 inside a former panettone factory. Picture the building as it once was, an industrial bakery in a park piled with sacks of flour and sugar.
Audio guides are written and narrated by AI.