Comic-Con Museum

This guide to the Comic-Con Museum in San Diego starts with two words painted over its doorway and the 2014 stunt that put them in federal court: organizers of a rival Salt Lake City convention drove a branded vehicle through San Diego's streets during the real Comic-Con, daring the nonprofit to notice. It follows the cease-and-desist that got ignored and the December 2017 trial, where lawyers argued over whether comic con belonged to one city or to anyone who wanted it. You'll hear how the jury weighed a decades-old survey of fan loyalty against a claim that the phrase was generic. The building itself has its own layered past, once a Navy barracks and a sports hall of fame before any of this.