Rodeo Drive

This guide to Rodeo Drive in Los Angeles opens in 1961, when Swiss-born hotelier Fred Hayman looked at a block of gas stations and a pharmacy and decided to open a tiny women's boutique called Giorgio anyway. It follows the store's odd details, a reading room and pool table for waiting husbands, a striped awning famous enough to be stolen, and the celebrities from Richard Pryor to Elizabeth Taylor who shopped there, as the street around it slowly filled in. Listen for how one insistent shopkeeper talked Beverly Hills into its first valet parking.