Place
Casablanca Twin Towers
H9P6+PQQ, Bd Al Massira Al Khadra, Casablanca 20250
Twin high-tech towers where a faded luxury mall now thrives as a beauty-salon economy.
This guide to Casablanca's Twin Center follows architect Ricardo Bofill and his Moroccan partner Elie Mouyal, who raised these twin towers in 1998 as a marble-and-steel showcase for luxury retail and a five-star hotel. It traces how the big-name brands that once filled the galleries drifted away, and how a community of Sub-Saharan African women, mostly migrants, turned the emptied boutiques into hair salons and beauty parlors. Look up as you walk the arcades: marble columns raised for designer storefronts now frame rows of hairdressers' chairs.
Audio guides are written and narrated by AI.