Museum
Amorepacific Museum of Art
100 Hangang-daero, Yongsan District, Seoul
Art museum inside a headquarters tower shaped like a white porcelain moon jar.
This guide to the Amorepacific Museum of Art in Seoul traces cosmetics executive Suh Sung-hwan's decades-long mission, sparked by a chance encounter in a Paris antique shop in the nineteen sixties, to buy back Korean art before it vanished abroad. It follows his collection from a modest nineteen seventy-nine museum to architect David Chipperfield's headquarters tower, shaped around the same porcelain moon jar Suh spent his life chasing. Notice how much of the building's quiet form echoes that single object.
Audio guides are written and narrated by AI.