Landmark
63 Building
50 63-ro, Yeongdeungpo District, Seoul
Gold-clad sixty-three-story tower on the Han River with an observation deck, aquarium and IMAX theater.
This guide to the 63 Building opens in 1980, when the Korean insurer Daehan Life set out to build the tallest tower outside North America and wrapped it in real gold to prove the country's rise. It follows the tower through its shining debut for the 1988 Olympics and asks what became of the company that built it once the 1997 Asian financial crisis swept through Korea. Look up at the gilded panes catching the light from the observation deck.
Audio guides are written and narrated by AI.