Con Market

This guide traces how Con Market, built in the 1940s on a sandbar locals called a cồn, grew from overflow space for the older Han Market into the city's busier trading hub by leaning into food rather than fabric or housewares. You'll hear about the 1985 attempt to rename the whole complex, and how the sign never stuck. Roughly eighteen hundred stalls, each barely two meters square, still pack the site with the smell of noodle broth, chè, and grilled squid.