Starbucks Coffee Company
Coffee shop dating to nineteen seventy-one, birthplace of a dark-roast tradition later carried worldwide.
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About this audio guide
This guide to Starbucks Coffee Company in Seattle opens in 1971, when founders Jerry Baldwin, Gordon Bowker, and Zev Siegl opened a small shop on Western Avenue selling beans they didn't yet know how to roast themselves. It follows their debt to Alfred Peet, a Berkeley roaster obsessed with a slow, dark style almost nobody in America bothered with, and how Baldwin studied at his roaster to bring the technique north. The shop itself took its name from a first mate in Moby-Dick, long before anyone painted its siren green.
This audio guide was created using AI.
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