The LINQ Promenade

This guide to The LINQ Promenade traces how this stretch of the Las Vegas Strip went from the Imperial Palace's faux-Asian theme, to a forgettable rebrand as the Quad in 2012, to a five-hundred-fifty-million-dollar outdoor promenade anchored by the High Roller observation wheel. It follows the wheel's glass cabins, each weighing about forty-four thousand pounds, and the elaborate weddings timed to its half-hour rotation. Listen for how the same stretch of pavement now hosts gender-reveal parties lit pink or blue as the wheel turns.