Museum of Illusions - Las Vegas

This guide traces Museum of Illusions back to two friends in Zagreb, Tomislav Pamukovic and Roko Zivkovic, who quit their office jobs after getting hooked on how easily brains can be tricked while watching National Geographic's Brain Games. It follows the idea from one Croatian museum in 2015 through rapid franchising across dozens of countries. Listen for how two guys with a television habit ended up building illusions on the Las Vegas Strip.