Alamo Drafthouse Cinema South Lamar

About this audio guide

This guide to the Alamo Drafthouse Cinema on South Lamar in Austin follows the strange ownership story behind the theater's own name, from Tim and Karrie League's nineteen ninety-seven start on Colorado Street through the two thousand four deal that sent the Alamo Drafthouse brand to outside investors. It traces how South Lamar rose here under a license the Leagues fought to keep, and the lawsuit they filed five years later over how their name was being run. Look up at the marquee before you go inside.