Museum
World of Coca-Cola
121 Baker St NW, Atlanta, GA 30313, USA
High-security vault holding a handwritten, closely guarded beverage recipe over a century old.
This guide to the World of Coca-Cola in Atlanta follows Joya Williams, an executive assistant who felt overlooked at company headquarters one night in 2006 and walked out with a vial of an unreleased formula and a stack of confidential files. It traces how she recruited a recently released convict, who brought in a middleman to quietly shop the secrets to PepsiCo, and what Pepsi chose to do instead of buying. You'll hear how the FBI built its sting around an airport meeting, an Armani Exchange duffel bag, and a Girl Scout cookie box. Stand close to the case at the center of the exhibit as you listen.
Audio guides are written and narrated by AI.