MAIIAM Contemporary Art Museum

This guide to MAIIAM Contemporary Art Museum in Chiang Mai follows Eric Bunnag Booth, a young marketing executive who began quietly collecting contemporary Thai art in the early 1990s, joined over two decades by his stepfather, gallerist Jean Michel Beurdeley, and his mother, Patsri Bunnag. It traces how their private collection, built alongside the family's Jim Thompson silk business, grew to include artists like Montien Boonma and Apichatpong Weerasethakul, seen by almost no one outside the family. Look closely at the glass facade wrapping the old warehouse as you approach it.