Hötorget

This guide to Hotorget in Stockholm starts at the hat counter of PUB, Stockholm's grand department store, in 1920, where a teenage girl named Greta Gustafsson is pinning felt brims for customers who barely notice her. It follows how a newspaper ad campaign put her face in front of the public, and the afternoon a film director walked in to buy a hat. You'll hear what he offered her, and what he told her to do next. The square around the old store still runs a weekday produce market and a Sunday flea market.