Museum of Illusions Doha

This guide to the Museum of Illusions in Doha's Gate Mall opens in the Ames Room, where two friends swap corners and one appears to shrink while the other looms large. It traces the concept back to two young Croatians in Zagreb in 2015, who built one plywood-and-mirror museum and then franchised the idea instead of expanding it themselves. A Croatian private equity fund bought a majority stake in 2021, and an American investment firm bought the company outright in 2025.