Photo Parador - Cinta Costera

This guide to the PANAMA sign on the Cinta Costera in Panama City opens with Gustavo Him, head of the Panama Tourism Authority, unveiling it on May seventeenth, two thousand sixteen, citing the hillside and park letter signs other cities already had. It traces the sign's deliberate placement, framed by the ocean, the new skyline and the red rooftops of Casco Viejo, and the theory behind it: a photograph that turns into free advertising. Officials call it the widest single view of Panama's history you can get without moving your feet.