Museum
SFER IK TULUM
Jungle art museum of woven vine and concrete built around living trees, inside a luxury resort.
Location
About this audio guide
This guide to SFER IK in Tulum traces the jungle art space back to twenty eighteen, when Santiago Rumney Guggenheim, great-grandson of collector Peggy Guggenheim, pitched hotelier Jorge Eduardo Neira Sterkel, known locally as Roth, on a free gallery inside his Azulik resort. It follows how that idea grew into a full museum, and how the same jungle aesthetic now anchors a much larger real-estate brand. Listen for what changed once a ticket booth appeared.
This audio guide was created using AI.