Garosu-gil

This guide to Garosu-gil in Seoul traces how a plain two-lane road planted with ginkgo trees by Sinsa-dong residents in the 1980s, meant simply to shade a growing city, slowly filled with art galleries drawn by cheap rents. In the 1990s a wave of young fashion designers with no storefront budget moved into these small spaces, hanging their own designs in the windows. Look for the ginkgo trees planted by neighbors who never expected the street to become famous.