Innisfree Jeju House

This guide to Innisfree Jeju House follows Suh Sung-whan, the founder of Amorepacific, who spent decades trying to revive tea farming on Jeju's black volcanic scrubland at a plot called Seogwang. It traces how his son, Suh Kyung-bae, built the Innisfree beauty brand around that reclaimed tea field in 2000, and how the company opened this cafe, museum, and workshop on the same ground in 2013. Listen for what the tea rows outside the window are standing on, and why the family attempted it at all.