Tourist attraction
Instituto Itaú Cultural
Av. Paulista, 149 - Bela Vista, São Paulo - SP, 01311-000
Multi-floor arcade retrospective inside a modernist cultural institute, spanning classic consoles to independent Brazilian titles.
This guide to Instituto Itaú Cultural in São Paulo takes you two floors under Avenida Paulista, into an exhibition called Game, Arte, Cultura, Comunidade that turns a fine-arts institute into a working arcade. You'll hear about a battered 1984 console upstairs, and about Brazilian titles most visitors have never heard of, including one of the country's earliest videogames and a game made together with an indigenous community so it could tell its own story. Listen for the crowd noise as you move down toward the louder floor below.
Audio guides are written and narrated by AI.