Rua Vinte e Cinco de Março

This guide to Rua Vinte e Cinco de Março in São Paulo opens with its notoriety as a fixture on Washington's list of the world's most counterfeit-heavy shopping streets, and traces the street to 1887, when Lebanese immigrant Benjamin Jafet opened its first cloth shop. Repeated flooding of the old Tamanduateí River through the 1960s taught merchants to sell fast and cheap rather than risk their stock.