Tourist attraction
The Scotch Whisky Experience
354 Castlehill, Edinburgh EH1 2NE, UK
Barrel-shaped ride car tour through malting, mashing and maturation, guided by a holographic host.
This guide to the Scotch Whisky Experience explains why a barrel-shaped fairground ride, with a holographic host, sits inside a whisky heritage centre on the Royal Mile. It traces back to 1988, when nineteen rival Scotch companies pooled funds for a ride built by the team behind York's Jorvik Viking Centre, and to the blender who bet tourists would rather ride through a distillery than travel to one. Learn to tell Scotland's five whisky regions apart by scent alone.
Audio guides are written and narrated by AI.