The Johnnie Walker Experience

This guide to The Johnnie Walker Experience on Princes Street opens with the theatrical performance that starts every visit: an actor retelling the story of John Walker, a farm boy born in 1805 who lost his father as a teenager and opened a grocery shop in Kilmarnock in 1819, selling tea, spices, soap, and a little whisky on the side. It follows how his son Alexander later took the family business further, redesigning the packaging to survive a sea voyage. Listen for the detail about how the label was angled to fit more words on it.