Freßgass

This guide to Frankfurt's Freßgass explains the street sign's blunt insult, a nickname mocking the wealthy Westend families who once crowded its bakeries and delicatessens, and how the joke outlasted the two older, more dignified names it replaced in 1977. It traces the street's own rebuild in the mid-1970s from a car-choked road into Frankfurt's first pedestrian zone. Look for the sycamore trees planted along the repaved stone, and time a visit for late summer, when the Rheingau Wine Festival sets up stalls the length of the block.