Migros Museum für Gegenwartskunst
Contemporary art galleries in a former brewery, funded by a grocer's one percent pledge to culture.
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About this audio guide
This guide to Migros Museum für Gegenwartskunst in Zurich starts with Gottlieb Duttweiler, the discount grocer who built Switzerland's biggest retail chain, writing one percent of Migros's yearly turnover into the company's own bylaws for culture in nineteen fifty-seven. It follows that bet through boardroom grumbling, Duttweiler's death in nineteen sixty-two, and the long wait before anyone spent his money, toward the nineteenth-century brewery building the museum eventually claimed. Listen for the contrast between these old brewhouse rooms and the shopping baskets that still fund what hangs on their walls.
This audio guide was created using AI.
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